Role
photographer & visual asset creative director
Project Focus
Tourism Strategy · Partnership Marketing · Experiential Campaign · Destination Promotion · Cross-Business Collaboration
Project Scope
A collaborative tourism initiative bringing together four downtown Kitchener businesses — a hotel, spa, and two restaurants, in partnership with Explore Waterloo Region to create a cohesive destination experience for visitors.
The concept connected eat, stay, and relax into one curated package, encouraging guests to experience more of downtown Kitchener through a seamless combination of hospitality, dining, and wellness.
Rather than promoting each business independently, the collaboration positioned the partners as one unified experience, creating shared value for the participating businesses while giving visitors an easy, compelling reason to explore and stay in the region.
A simple framework became the foundation for the campaign.
EAT
Discover local dining and experience the flavours of downtown.
RELAX
Slow down and make time for wellness and self-care.
STAY
Use downtown Kitchener as your home base for a regional getaway.
Together, these three moments created a complete visitor journey.
