PROJECT: EXPLORE WATERLOO //
PROJECT: EXPLORE WATERLOO //
Role
photographer & visual asset creative director
Project Focus
Tourism Strategy · Partnership Marketing · Experiential Campaign · Destination Promotion · Cross-Business Collaboration
Project Scope
A collaborative tourism initiative bringing together four downtown Kitchener businesses — a hotel, spa, and two restaurants, in partnership with Explore Waterloo Region to create a cohesive destination experience for visitors.
The concept connected eat, stay, and relax into one curated package, encouraging guests to experience more of downtown Kitchener through a seamless combination of hospitality, dining, and wellness.
Rather than promoting each business independently, the collaboration positioned the partners as one unified experience, creating shared value for the participating businesses while giving visitors an easy, compelling reason to explore and stay in the region.
Four businesses. One destination experience.
Four businesses. One destination experience.
Popular
2025
123 Demo Street New York, NY 12345
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